4fizjo: a profit-based feed tailored to campaigns
A daily-updated feed of the most profitable products in Google Marketing Platform campaigns — results after 12 weeks.
- purchase conversions
- +0%
- add-to-carts
- +0%
- post-view revenue
- +0%
- post-click revenue
- +0%
About the client
4fizjo is a brand for sports and health professionals and enthusiasts: 1,000+ products such as acupressure mats, rehab bands, SUP boards, garden hot tubs, massage guns and clinic equipment. The range keeps growing, including a private label.
- Industry
- Health and sport
- Catalogue
- 1,000+ products incl. private label
- Channel
- Google Marketing Platform (CM, DV360)
- Data
- GA4, Google Ads, 1st party data
Challenges
- 01
Scattered product data that needed combining.
- 02
No secure home for GA4 and Google Ads data.
- 03
Better campaign results: revenue, ROAS and profit after margin.
- 04
Testing new channels at every funnel stage.
- 05
Concentrating budget based on 1st party data.
- 06
Automation reducing daily data work.
- 07
No single place with key product performance data.
Connected data sources
- GA4
- Google Ads
- Product feed
- 1st party data
How we did it
Plan, strategy and account
- A rich floodlight list for tracking and segmenting users.
- Focus on the most profitable products.
Feed optimisation and segmentation
- A rule excluding medical-segment products.
- Daily feed updates keeping only the most profitable products.
- Matching the Campaign Manager data schema.
HTML5 creatives
- Creatives built in Google Web Designer and Studio.
- Designed from the start for maximum engagement.
Data-led optimisation
- Prospecting extended with floodlight-based remarketing.
- Custom bidding to maximise purchases.
Results
Purchase conversions up 293% and add-to-carts up 168%.
Page-view conversions up 213%.
Post-view revenue up 400% and post-click revenue up 3138%.
Similar time spent with ads using fewer, automatically built creatives.
Innovative use of 1st party data and the latest ad technology.
Optimising at product and margin level, not just chasing ROAS, opened a new growth channel — together with the client and its agency.
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Questions and answers
How do you use a product feed in Google Marketing Platform?
4fizjo matched its feed to the Campaign Manager schema and kept only the most profitable products in it daily, excluding the medical segment.
Does a profit-based feed improve display campaign results?
In 12 weeks purchase conversions rose 293% and post-click revenue 3138%.
What role did remarketing play?
Prospecting was extended with floodlight-based remarketing, followed by custom bidding for purchases.
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