Turn what you know about your assortment into more effective campaigns.
You know the priority brands, the promotion plan and the products you want to grow. Data Octopus helps put that knowledge into segmentation and feeds, without endlessly preparing new files.
The challenge
The sales plan changes faster than a manually updated feed.
Marketing works on campaign results, sales on margins, and the e-commerce team on availability and promotions. Joining this information takes time. Changing what's advertised means more alignment, exports or IT involvement.
Connect team priorities with product rules.
Data Octopus brings store and ad data into one product model. As a result you:
- create segments for promotions, new collections and priority categories,
- factor in margin, stock and results when choosing products for campaigns,
- change titles, descriptions and labels with rules,
- prepare separate feeds and offer selections for different channels,
- keep segments current without rebuilding lists by hand.
A Product Expert helps turn the team's decisions into configuration and further improvements.
Integration, data and support scope depends on the plan and configuration.
Why Data Octopus pays off
You shorten the path from a merchandising idea to products ready for promotion.
The team spends less time preparing data and more on executing the sales plan. Day-to-day feed changes depend less on IT, while you can still add more data sources.
See our clients' results
Connect the data you already use.
Your store, product file, GA4, Google Ads, Meta Ads, BigQuery and 30+ sales channels in one place.
Free Product Audit
Check your products' potential in 15 minutes.
High, Mid, Low and No Revenue segments, profit after margin and a ready action plan based on Data Octopus Frameworks.
Frequently asked questions
Does an in-house team need IT for feed changes in Data Octopus?
Not for day-to-day changes. Segments, titles, descriptions and labels are changed with rules in the Data Octopus panel. IT is only occasionally needed to connect new custom data sources.
How do I factor margin and stock into choosing campaign products?
Data Octopus joins the feed with margin from a file and availability from the store, so a segment rule can, for example, promote only products above a margin threshold and in stock.
How quickly can I see which products waste budget?
The free Data Octopus Product Audit shows non-selling products, their cost and the highest-potential segments in about 15 minutes.
Let's talk about your products.
We'll show you how Data Octopus works on data like yours.