Data Octopus
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Data Octopus Product Audit

Stop guessing. Find the hidden profit in your catalogue in 15 minutes.

Combine hard Google Ads product data with margin and ready-made Data Octopus activation strategies.

Try Product AuditSee a sample audit
of products have no revenue
~0%
of budget has no ROI
~0%
of stores use margin
<0%
of stores use 1st party data in campaigns
<0%

Analysis of 100+ e-commerce stores, Data Octopus

Why is data wasted?

Challenges that cost you money every day

The core market problem

Most stores don't use the full potential of their product and customer data.

Agentic Commerce

The coming Agentic Commerce will need precise, well-organised data.

No strategy or execution

There is no consistent strategy or way to act on scattered data.

Falling profitability

Profitability keeps dropping and margin isn't worked with effectively.

No know-how or resources

Organising data gets harder and hides many challenges.

Weak assortment control

Too little control over what's sold lowers sales efficiency.

Key feature

Automatic product segmentation into 4 groups

Product Audit splits products into High, Mid, Low and No Revenue, with recommended actions for each group to grow profit.

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High RevenueScale
Mid RevenueGrow
Low RevenueRescue or cut
No RevenueCut costs
Profit optimisation

Optimise for profit from margin, not just ROAS

High ROAS doesn't always mean high profit. The audit calculates profit after margin and ad costs, then gives concrete recommendations.

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Product A
Product B
ROASProfit after margin
Speed

Cut time to action by 90%

You get a fast data analysis plus a ready action plan built on Frameworks. Stop guessing and act strategically right away.

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Manual spreadsheet analysis~2 weeks
Product Audit + Echo15 minutes
How to start: 4 simple steps

Run your Product Audit in minutes

  1. Step 1Create a free account in the Data Octopus app
  2. Step 2Connect your Google Ads account
  3. Step 3Data Octopus fetches the data and prepares the audit
  4. Step 4Export the data to Gemini
01

Create a free account in the Data Octopus app

Sign-up at app.dataoctopus.io takes under a minute, no installation.

Create a free account
Product Audit

8 analysis stages with concrete recommendations

Every audit takes you through the full process, from overall performance to growth questions.

  1. Stage 01
    Overall store performance summary

    Revenue, budget, Profit After Cost, SKU count, average ROAS and COS for the last 90 days, plus industry, customer and seasonality context.

    ExamplePLN 6.8M revenue on a PLN 398K budget, ROAS 17.07.

  2. Stage 02Framework #5
    No Revenue segment analysis

    How many products don't sell, how much budget they burn and why the algorithm gives them too little exposure.

    Example77% of SKUs with no revenue eat 30% of the budget.

  3. Stage 03Framework #7
    Low, Mid and High Revenue segment analysis

    ROAS, COS and exposure compared across segments, showing where to move budget from and to.

    ExampleMid has ROAS 10.66 but 2.5x fewer impressions than High.

  4. Stage 04Framework #12
    Profitability analysis including margin

    Profit after ad cost per segment and the products that lose money despite a good ROAS.

    ExampleLow and No Revenue together lose PLN 130K.

  5. Stage 05Framework #3
    Brand analysis

    Brands ranked by ROAS and profit, revenue pillars and underfunded “rising stars”.

    ExampleA brand with ROAS 60.64 and only 551 impressions, ready to scale.

  6. Stage 06
    Category analysis

    Each category's share of revenue and budget set against efficiency to find the weakest investments.

    ExampleOne category drives 85% of revenue, another has the lowest ROAS and highest CPC.

  7. Stage 07Frameworks #5, #12, #7, #1
    Summary and checklist

    A prioritised action list: stop losses, protect margin, then scale and go cross-channel.

    Example4 priorities: immediate, urgent, important, strategic.

  8. Stage 08
    Growth questions

    Questions about target ROAS, revenue goals, new markets and winning back VIPs that tailor the next strategy.

    ExampleShould we win back VIPs from the RFM “Slipping Champions” segment?

See a sample audit
Data Octopus Frameworks

Ready answers to market challenges

The audit shows which framework to launch to stop losses and scale profit.

See all frameworks
AI Product Expert

Meet Echo, your personal AI Product Expert

Echo is a custom GEM built on Google Gemini. It delivers ready insights and activation strategies, shortens analysis and helps you decide on hard data.

Talk to Echo

Which products cost money without revenue?

412 SKUs sit in No Revenue, taking 18% of budget. I recommend Framework #5: a separate campaign with a lower tCPA.

Find the hidden profit in your catalogue

Join dozens of stores that decide on hard data, not hunches. It's free.

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