Build campaigns around product potential, not just store categories.
Data Octopus helps you create dynamic segments, optimise feeds and use business data in product campaigns. Fewer manual exports, more time for testing and strategy.
The challenge
One catalogue, many different advertising needs.
A bestseller, a new arrival and a product that costs money without selling all need a different approach. A standard feed doesn't show these differences, and manually joining Google Ads, GA4 and store data makes it hard to keep segmentation current.
Turn data into ready-to-use segments.
In Data Octopus you combine product results with margin, availability and attributes. Then you:
- save segments as custom labels to split campaigns and product groups,
- separate products with high, low and zero revenue or ROAS,
- find products without exposure and set up separate tests for them,
- build titles and descriptions with attribute-based rules,
- filter the offer and tailor feeds to each channel.
With campaigns set up on the right labels, products move automatically as segments update, without shifting lists by hand.
Integration, data and support scope depends on the plan and configuration.
Why Data Octopus pays off
You combine feed optimisation with knowledge of how each product actually sells.
You don't just fix the data sent to ad platforms; you decide which products belong in which strategy. You cut repetitive work and ship new tests faster.
Connect the data you already use.
Your store, product file, GA4, Google Ads, Meta Ads, BigQuery and 30+ sales channels in one place.
Free Product Audit
Check your products' potential in 15 minutes.
High, Mid, Low and No Revenue segments, profit after margin and a ready action plan based on Data Octopus Frameworks.
Frequently asked questions
How does Data Octopus write product segments into Google Ads?
Data Octopus writes segments as custom labels (custom_label_0–4) in the feed. Performance Max and Shopping campaigns filtered by those labels pick up products automatically when a segment changes.
What data can be combined for segmentation in Data Octopus?
Product feed, store data, GA4, Google Ads, Meta Ads and margin from a file. A segment can use revenue, ROAS, clicks, availability and margin at the same time.
Does Data Octopus help with products that get no impressions?
Yes. Data Octopus moves products without exposure or sales into a separate label so you can test them in a dedicated campaign instead of leaving them next to bestsellers.
Let's talk about your products.
We'll show you how Data Octopus works on data like yours.