Manage segmentation and feeds across many markets.
Data Octopus supports organisations with large catalogues, many channels and their own data infrastructure. It combines shared offer-management logic with rules tailored to each market.
The challenge
Scale raises the cost of inconsistent processes.
The same product can have a different price, availability and profitability in every country. Separate files and local rules make control difficult. Every segmentation change or new feed involves marketing, analytics and IT.
Connect your own data with offer activation.
Data Octopus uses product, sales and ad data plus additional sources, including BigQuery. It lets you:
- manage feeds for many markets and channels in one panel,
- build segments by local results, margins and availability,
- apply custom rules aligned with organisational priorities,
- transform titles, descriptions and attributes in large catalogues,
- deliver the selected offer to channels with updated labels.
Your own models and data can power segmentation and feeds, instead of serving only as a basis for reporting.
Integration, data and support scope depends on the plan and configuration.
Why Data Octopus pays off
You put existing data assets to work for sales, without building a whole feed-management layer from scratch.
You centralise repetitive work while keeping differences between markets. New segmentations and channels run on a shared process instead of a separate solution each time.
See our clients' results
Connect the data you already use.
Your store, product file, GA4, Google Ads, Meta Ads, BigQuery and 30+ sales channels in one place.
Free Product Audit
Check your products' potential in 15 minutes.
High, Mid, Low and No Revenue segments, profit after margin and a ready action plan based on Data Octopus Frameworks.
Frequently asked questions
Does Data Octopus support multiple markets and countries?
Yes. Data Octopus manages feeds for many markets and channels in one panel and calculates segments from local results, margins and availability, so each market can have its own feeds and rules.
Can Data Octopus use data from BigQuery?
Yes. BigQuery can be a Data Octopus data source, so the organisation's own models and calculations power segmentation and feeds, not just reports.
Can Data Octopus handle very large catalogues?
Yes. Rules transform titles, descriptions and attributes across the whole catalogue at once; in client projects Data Octopus segments over 200k products per market.
Let's talk about your products.
We'll show you how Data Octopus works on data like yours.