One catalogue. Different strategies. Feeds tailored to every channel.
Manage product feeds in one tool. Combine data from many sources, build dynamic segments and tailor your offer to campaign goals, channel and market.
The challenge
A standard feed describes a product. That's not enough to decide how to promote it.
Name, price and availability don't show whether a product generates revenue, has a healthy margin or gets no impressions. Sending the same offer to every channel ignores differences in results and store priorities.
Use data to choose and present your offer.
Data Octopus combines your feed with GA4, Google Ads, Meta Ads, e-commerce engine and additional business data. This lets you:
Segment by performance and potential
Separate bestsellers, new arrivals, high-margin, seasonal and cost-without-sales products.
Turn segments into labels
Use custom labels to build campaign structures and differentiate strategies.
Optimise feed content
Build titles, descriptions and attributes with rules, without editing the whole catalogue by hand.
Personalise feeds
Choose products, information and rules for the strategic goals of a specific channel or market.
Stay up to date
Segments and feeds refresh with the data, according to your configuration.
Integration, data and support scope depends on the plan and configuration.
Why Data Octopus pays off
You combine feed management with product performance insight.
You serve all your store's channels from one place instead of keeping separate processes for each. You cut manual work and decide more precisely which products get promoted.
Connect the data you already use.
Your store, product file, GA4, Google Ads, Meta Ads, BigQuery and 30+ sales channels in one place.
Free Product Audit
Check your products' potential in 15 minutes.
High, Mid, Low and No Revenue segments, profit after margin and a ready action plan based on Data Octopus Frameworks.
Frequently asked questions
How is a Data Octopus feed different from a standard feed?
A standard feed describes the product. Data Octopus adds performance data from GA4, Google Ads, Meta Ads and the e-commerce engine, so the feed also shows how to promote it.
How does Data Octopus use custom labels?
Data Octopus saves segments such as bestsellers, new arrivals or cost-without-sales products as custom labels used to build campaign structures and differentiate strategies.
Can I have different feeds for different channels and markets?
Yes. In Data Octopus you choose products, information and rules for each channel or market from one catalogue.
Does title optimisation require manual editing?
No. Titles, descriptions and attributes are built with rules in Data Octopus, without editing the whole catalogue manually.
How often do segments and feeds refresh?
Segments and feeds in Data Octopus refresh with the data, according to your configuration.
Let's talk about your products.
We'll show you how Data Octopus works on data like yours.