Put your budget behind products that drive profitable growth.
You are responsible for the whole store's result, not just the campaigns. Data Octopus helps turn sales targets, margins and assortment priorities into which products you promote in each channel.
The challenge
High ROAS doesn't always mean profit.
Average campaign results hide differences between products. Part of the catalogue generates costs without sales, part sells on thin margins, and products with potential get too little exposure. Revenue growth alone doesn't solve these problems.
Connect business goals with the products in your campaigns.
Data Octopus combines sales, ad cost, margin and availability data. Based on it, you build product segments and feeds that let you:
- differentiate strategy for bestsellers, high-margin products and new arrivals,
- limit promotion of products that don't meet your profitability criteria,
- support priority brands, categories and stock,
- activate products ignored by ad platforms.
Segments update with your data, so strategy never stays a one-off split of the catalogue.
Integration, data and support scope depends on the plan and configuration.
Why Data Octopus pays off
You don't stop at knowing what to change. You put it to work in feeds and campaigns.
You gain more control over how budget is spent and tools to support profitable sales. The platform, ready frameworks and Product Expert support help turn business priorities into concrete actions.
See our clients' results
Connect the data you already use.
Your store, product file, GA4, Google Ads, Meta Ads, BigQuery and 30+ sales channels in one place.
Free Product Audit
Check your products' potential in 15 minutes.
High, Mid, Low and No Revenue segments, profit after margin and a ready action plan based on Data Octopus Frameworks.
Frequently asked questions
How does Data Octopus help a store owner control campaign profitability?
Data Octopus matches each product's revenue and ad cost with its margin, so you see profit after margin, not just ROAS. Products below your profitability thresholds go into separate segments with limited promotion.
Do I need feed expertise to use Data Octopus?
No. The director sets business priorities, and Data Octopus's ready frameworks and Product Expert help turn them into rules and feeds run by your team or agency.
Where should I start assessing my catalogue's potential?
The fastest way is the free Data Octopus Product Audit. In about 15 minutes it shows High, Mid, Low and No Revenue segments and products that cost money without selling.
Let's talk about your products.
We'll show you how Data Octopus works on data like yours.