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Data Octopus Frameworks

Ready-made playbooks that turn data into campaign decisions

Each framework links a specific e-commerce problem, data from many sources and a feed label you can use right away in Google Ads and Meta Ads.

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ready frameworks
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areas: products and customers
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channels the feed reaches
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segment refresh cycle
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Data Octopus Frameworks

Meet Data Octopus Frameworks

Data Octopus Frameworks

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FAQ

Frequently asked questions

What are Data Octopus Frameworks?

Ready-made playbooks for e-commerce data. Each describes a problem, how to diagnose it, the custom label written to your product feed and a campaign strategy for Google Ads or Meta Ads.

How does a custom label work in a framework?

Data Octopus recalculates product data daily and writes the result into a feed label. A campaign targeting that label automatically covers the products that meet the framework's conditions.

What data do I need to use frameworks?

It depends on the framework: Google Ads, Meta Ads, GA4 or store data (e.g. IdoSell, Shopify). Each framework page lists the integrations it needs.

Can I combine several frameworks?

Yes. Labels from different frameworks go into separate feed fields, so you can combine e.g. performance segmentation with returns and margin control.

Roll out your first framework

We'll show which playbooks give the fastest results on your data.

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