See which products drive results. And use it in your campaigns.
Monitor product, brand and category performance using Google Ads, Meta Ads, GA4 and e-commerce engine data. Use the insights to update segments, feeds and ad strategies.
The challenge
An average campaign result doesn't show your whole offer.
Revenue growth can hide a drop in an important category. A good ROAS may come from a narrow group of bestsellers while other products generate costs or get no exposure. Scattered reports make these differences hard to find.
Analyse your offer from several angles.
In Data Octopus you can:
Monitor products and variants
Check impressions, clicks, costs and sales results from available sources.
Evaluate brands and categories
See which parts of the assortment grow, lose sales or need a new strategy.
Compare periods
Spot changes in results and evaluate the effect of your actions.
Include store data
Analyse orders, customers, margin and returns as far as the integration allows.
Find areas for action
Identify products with costs but no sales, growing demand or untapped potential.
You analyse data from different sources while keeping their own metrics and attribution methods. A report should lead to change: based on results you update segmentation criteria, feed product selection and campaign recommendations, then check the effect of the next changes.
Integration, data and support scope depends on the plan and configuration.
Why Data Octopus pays off
Analysis and activation work in one process.
You spend less time stitching exports together and more time growing activities that support your store's goals.
See our clients' results
Connect the data you already use.
Your store, product file, GA4, Google Ads, Meta Ads, BigQuery and 30+ sales channels in one place.
Free Product Audit
Check your products' potential in 15 minutes.
High, Mid, Low and No Revenue segments, profit after margin and a ready action plan based on Data Octopus Frameworks.
Frequently asked questions
What data does Data Octopus use to monitor results?
Data Octopus combines Google Ads, Meta Ads, GA4 and e-commerce engine data to show product, brand and category performance.
Does Data Octopus show variant-level results?
Yes. In Data Octopus you monitor products and variants: impressions, clicks, costs and sales results from available sources.
How does Data Octopus handle different attribution?
Data Octopus keeps each source's own metrics and attribution methods instead of blending them into one number.
Can I compare periods before and after a change?
Yes. Period comparison in Data Octopus helps spot changes and evaluate the effect of your actions.
What do I do with report insights?
Based on results you update segmentation criteria, feed product selection and campaign recommendations in Data Octopus, then check the effects.
Let's talk about your products.
We'll show you how Data Octopus works on data like yours.