An expert who helps turn platform capabilities into action.
The Product Expert is a person on the Data Octopus side who learns your business and helps you use data in product segmentation, feed optimisation and campaigns. They support your team from strategy to configuration and results review.
The challenge
Access to a tool alone doesn't solve a lack of time.
Even a good platform needs priorities, the right rules and implementation. Without support it's easy to stop at connecting data or use only a small part of what's possible.
How does the Product Expert help?
Support from the first call to results review.
Learns your store's goals
Gathers business context and helps decide which problems to tackle first.
Connects data with strategy
Analyses your offer and results, selects Data Octopus Frameworks and prepares recommendations in the Activation Strategy.
Supports implementation
Helps with data mapping, building segments and configuring labels, feeds and audience lists.
Builds your team's skills
Explains how the platform works, runs consultations and shows how to use data independently.
Helps evaluate results
Reviews outcomes, points out next opportunities and recommends strategy updates.
Within the agreed scope they also do work in Data Octopus according to your team's priorities. The Product Expert works with your team or agency, helping prepare segments, feeds and recommendations that campaign managers use in ad accounts. The scope of support, consultations and operational work depends on the chosen plan.
Integration, data and support scope depends on the plan and configuration.
Why Data Octopus pays off
You don't have to figure out alone how to turn every goal into configuration.
You get technology, a methodology and support from someone who knows the platform and its use in e-commerce.
Connect the data you already use.
Your store, product file, GA4, Google Ads, Meta Ads, BigQuery and 30+ sales channels in one place.
Free Product Audit
Check your products' potential in 15 minutes.
High, Mid, Low and No Revenue segments, profit after margin and a ready action plan based on Data Octopus Frameworks.
Frequently asked questions
Who is the Product Expert at Data Octopus?
A person on the Data Octopus side who learns your business and helps use data in product segmentation, feed optimisation and campaigns.
Does the Product Expert run ad campaigns?
No. The Data Octopus Product Expert prepares segments, feeds and recommendations that your team or agency uses in ad accounts.
How does the Product Expert help with onboarding?
With data mapping, building segments and configuring labels, feeds and audience lists in Data Octopus.
Does the Product Expert train the team?
Yes. They explain how Data Octopus works, run consultations and show how to use data independently.
What does the Product Expert's scope depend on?
The scope of support, consultations and operational work in Data Octopus depends on the chosen plan.
Let's talk about your products.
We'll show you how Data Octopus works on data like yours.