Match the right products with insight into the right customers.
Use your store's purchase history to build and refresh audience lists for Google Ads and Meta Ads. Combine customer segmentation with product segmentation to give campaigns more valuable signals.
The challenge
Not every buyer has the same value and needs.
A single list of all customers doesn't separate loyal buyers, one-time shoppers and high-value former customers. It doesn't show which brands and categories they bought either. Manual exports go stale quickly.
Build audiences from real purchases.
Data Octopus pulls data from your e-commerce engine and lets you build segments by:
time since last purchase, order frequency and value, including the RFM method,
brands and categories purchased,
number of orders and total purchase value,
custom conditions matching your store's strategy.
Saved lists refresh with the data. Use them in Google and Meta for targeting, signals, exclusions or lookalike groups, depending on the campaign type. Combine a product segment with the right customer group: promote a collection to buyers of a brand, grow cross-selling or run a win-back campaign for valuable customers who stopped buying.
Integration, data and support scope depends on the plan and configuration.
Why Data Octopus pays off
Ad platforms learn not only about your offer, but also about who buys it.
You get a basis for more precise actions without rebuilding lists over and over.
Connect the data you already use.
Your store, product file, GA4, Google Ads, Meta Ads, BigQuery and 30+ sales channels in one place.
Free Product Audit
Check your products' potential in 15 minutes.
High, Mid, Low and No Revenue segments, profit after margin and a ready action plan based on Data Octopus Frameworks.
Frequently asked questions
Where does Data Octopus get audience data from?
Data Octopus pulls purchase history from your store's e-commerce engine and builds customer segments from it.
Does Data Octopus support RFM segmentation?
Yes. Lists in Data Octopus can be built by time since last purchase, order frequency and value, including the RFM method.
Which ad platforms can use the lists?
Data Octopus audience lists work in Google Ads and Meta Ads for targeting, signals, exclusions or lookalikes, depending on the campaign type.
Do lists need manual exports?
No. Saved lists in Data Octopus refresh with the data, so you don't need to rebuild them.
How do I combine a customer segment with a product segment?
In Data Octopus you pick a product segment and a matching customer group, such as buyers of a brand, to promote a collection, grow cross-selling or win back lapsed customers.
Let's talk about your products.
We'll show you how Data Octopus works on data like yours.