Store goals first. Then segments, feeds and campaigns.
An effective product strategy starts with understanding the business. The Product Expert combines knowledge of your store with data analysis to decide what to promote, to whom and how.
The challenge
Don't start with campaign settings.
Growing sales, improving profitability, building a private label or clearing excess stock all need different actions. Without that context, even well-configured campaigns can support the wrong products.
How is the strategy built?
Four steps from a business goal to an implementation plan.
- 01
We learn the business context
The Product Expert interviews you about store goals, margins, assortment, seasonality, stock and past activities.
- 02
We analyse the data
We combine feed, GA4, Google Ads, Meta Ads and e-commerce engine data, depending on available integrations. Product Audit shows the split of spend and revenue and the products that need a separate strategy.
- 03
We select Data Octopus Frameworks
We choose scenarios that match your goals: from activating overlooked products to segmenting by performance and profitability.
- 04
We prepare the Data Octopus Activation Strategy
You get a document defining how to segment products, optimise feeds, use audience lists and change campaign settings.
The Data Octopus Activation Strategy links the business goal with concrete rules and recommendations for the people running campaigns. It sets priorities and how results are evaluated.
Integration, data and support scope depends on the plan and configuration.
Why Data Octopus pays off
You get a plan for using your data, not another analysis that goes nowhere.
Your team knows which changes to make and which goal each one serves.
See our clients' results
Connect the data you already use.
Your store, product file, GA4, Google Ads, Meta Ads, BigQuery and 30+ sales channels in one place.
Free Product Audit
Check your products' potential in 15 minutes.
High, Mid, Low and No Revenue segments, profit after margin and a ready action plan based on Data Octopus Frameworks.
Frequently asked questions
What is the Data Octopus Activation Strategy?
A document prepared by the Data Octopus Product Expert that defines how to segment products, optimise feeds, use audience lists and adjust campaign settings to reach the store's business goal.
Where does strategy work in Data Octopus start?
With an interview about store goals, margins, assortment, seasonality and stock. Only then does Data Octopus analyse feed, GA4, Google Ads, Meta Ads and e-commerce engine data.
What role do Data Octopus Frameworks play?
Frameworks are ready scenarios such as activating overlooked products or segmenting by profitability. The Product Expert picks the ones that fit your store's goals.
Is Product Audit part of the strategy?
Yes. Product Audit shows the split of spend and revenue and the products that need a separate strategy, so it is the starting point for Data Octopus recommendations.
Who implements the strategy in ad accounts?
Your team or agency uses the Data Octopus recommendations in campaigns. The Product Expert helps prepare segments, labels and feeds in the platform.
Let's talk about your products.
We'll show you how Data Octopus works on data like yours.