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Products

Below is the schema of our product data Master Model.

Standard GMC feed

SourceField nameDescription
Standard GMC feedshipping_weightProduct shipping weight.
Standard GMC feedproduct_heightProduct height.
Standard GMC feedgtinGlobal Trade Item Number (GTIN) – a unique product identifier.
Standard GMC feedis_bundleSpecifies whether the product is a bundle of multiple items.
Standard GMC feedidUnique product identifier.
Standard GMC feedproduct_widthProduct width.
Standard GMC feedbrandProduct brand.
Standard GMC feedpatternProduct pattern or design.
Standard GMC feedlinkURL of the product page.
Standard GMC feedavailabilityProduct availability status.
Standard GMC feedmpnManufacturer Part Number (MPN) – a unique identifier assigned by the manufacturer.
Standard GMC feedtitleProduct title or name.
Standard GMC feedconditionProduct condition (e.g. new, used).
Standard GMC feedimage_linkURL of the main product image.
Standard GMC feeddescriptionProduct description.
Standard GMC feedadditional_image_linkURLs of additional product images.
Standard GMC feedidentifier_existsSpecifies whether the product has a unique identifier.
Standard GMC feedsale_priceCurrent sale price of the product.
Standard GMC feedgoogle_product_categoryProduct classification according to Google categories.
Standard GMC feedpriceRegular product price.
Standard GMC feedproduct_typeProduct category.
Standard GMC feedcolorProduct colour.
Standard GMC feedsizeProduct size.
Standard GMC feedshippingIndicates shipping details.
Standard GMC feedproduct_lengthProduct length.
Standard GMC feedproduct_detailIndicates detailed product information.
Standard GMC feedsale_price_effective_dateStart date of the sale price.
Standard GMC feedshipping.countryShipping country.
Standard GMC feedshipping.regionShipping region.
Standard GMC feedshipping.postal_codeShipping postal code.
Standard GMC feedshipping.serviceShipping service.
Standard GMC feedshipping.priceShipping price.
Standard GMC feedshipping.min_handling_timeMinimum shipping handling time.
Standard GMC feedshipping.max_handling_timeMaximum shipping handling time.
Standard GMC feedshipping.min_transit_timeMinimum transit time.
Standard GMC feedshipping.max_transit_timeMaximum transit time.
Standard GMC feedproduct_detail.section_nameProduct detail section name.
Standard GMC feedproduct_detail.attribute_nameProduct attribute name.
Standard GMC feedproduct_detail.attribute_valueProduct attribute value.

Data Octopus extra fields

SourceField nameDescription
Data Octopus extra fieldsga4_item_view_eventGoogle Analytics 4 event for product views.
Data Octopus extra fieldsga4_item_add_to_cart_eventGoogle Analytics 4 event for adding products to the cart.
Data Octopus extra fieldsga4_item_check_out_eventGoogle Analytics 4 event for checkout.
Data Octopus extra fieldsga4_item_purchase_quantityQuantity of the product purchased.
Data Octopus extra fieldsga4_item_netto_revenueNet revenue generated by the product.
Data Octopus extra fieldsgads_impressionsProduct ad impressions in Google Ads.
Data Octopus extra fieldsgads_clicksProduct ad clicks in Google Ads.
Data Octopus extra fieldsgads_netto_costsNet product ad costs in Google Ads.
Data Octopus extra fieldsgads_conversionsProduct ad conversions in Google Ads.
Data Octopus extra fieldsgads_netto_conversions_valueNet product ad conversion value in Google Ads.
Data Octopus extra fieldsgads_roasReturn on ad spend (ROAS) for product ads in Google Ads.
Data Octopus extra fieldsgads_cosCost of sales for product ads in Google Ads.
Data Octopus extra fieldsmeta_impressionsProduct ad impressions in Meta Ads.
Data Octopus extra fieldsmeta_clicksProduct ad clicks in Meta Ads.
Data Octopus extra fieldsmeta_netto_costsNet product ad costs in Meta Ads.
Data Octopus extra fieldstotal_impressionsTotal impressions (Google Ads + Meta Ads).
Data Octopus extra fieldstotal_clicksTotal clicks (Google Ads + Meta Ads).
Data Octopus extra fieldstotal_costsTotal costs (Google Ads + Meta Ads).
Data Octopus extra fieldsgoogle_ads_labelProduct labels based on Google Ads and Google Analytics 4 data.
Data Octopus extra fieldsrevenue_rankProduct revenue ranking based on Google Analytics 4.
Data Octopus extra fieldscustom_label_0User-defined field for additional product information.
Data Octopus extra fieldscustom_label_1User-defined field for additional product information.
Data Octopus extra fieldscustom_label_2User-defined field for additional product information.
Data Octopus extra fieldscustom_label_3User-defined field for additional product information.
Data Octopus extra fieldscustom_label_4User-defined field for additional product information.

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