Google Analytics 4

How to connect

To add Google Analytics 4 data to the Data Octopus app, after signing in to the panel:

After clicking Google Analytics 4, a panel opens on the right where you enter the Google Analytics property identifier – Property Id.

To find the property number in Google Analytics 4, open Admin in the bottom-left corner.

Then open settings (1) and, under property settings, click property details (2). The number is in the top-right corner (3). Paste the copied property ID into the form.

After entering the ID, click Add and confirm access with a Google account that has at least Viewer access to the property.

Schedule and data range

• Frequency: automatically once a day, overnight, between 00:00 and 03:00.
• History: on first connection we pull data from up to the last 2 years. If the GA4 property has collected data for less time, a correspondingly shorter range is pulled.

Table 1: product data

• propertyId: ID of the GA4 property the data comes from.
• date: the date the row refers to.
• itemId: unique product identifier.
• itemName: product name.
• itemsViewed: number of product views.
• itemsAddedToCart: number of times the product was added to cart.
• itemsCheckedOut: number of checkouts.
• itemsPurchased: number of products purchased.
• itemRevenue: revenue generated by the product.

Table 2: overview data

• propertyId: ID of the GA4 property the data comes from.
• date: the date the row refers to.
• sessions: number of user sessions.
• newUsers: number of new users.
• totalUsers: total number of unique users.
• itemsViewed: total number of product views.
• itemsAddedToCart: total number of products added to cart.
• checkouts: number of checkouts started (begin_checkout events).
• itemsPurchased: total number of products purchased.
• ecommercePurchases: number of all e-commerce transactions (purchase events).
• purchaseRevenue: total revenue from e-commerce transactions.