Profit Segment lvl 2

Field description

Allows you to focus on products that generate the highest profit after taking costs into account.

This makes it easier to manage campaigns and optimize your offering for profitability, helping increase sales efficiency. This field assigns labels to products based on the profit they generate after taking margin and advertising costs into account. Margin data in the Master model is required to calculate the value of this field. Data from Google Ads Shopping campaigns is used to calculate advertising spend. If you have not populated your Master Model with margin data, the system assigns 25% by default. Contact support to change this value.

Includes 4 labels: no_profit (brak_zysku), high, mid, and low. These labels are calculated based on the cd_profit_after_costs parameter.

Detailed description

• no_profit: Products with cd_profit_after_costs equal to 0 are assigned the no_profit label.

high, mid,low: For products generating profit, profit values are sorted in descending order. The sorted list is then divided into three equal parts:

• high: The top third of products with the highest profit are assigned the label wysoki.
• mid: The middle third of products with medium profit are assigned the label średni.
• low: The bottom third of products with the lowest profit are assigned the label niski.

How can I use this?

You can assign this field as a custom label in your product feed. Here are some practical uses:

• Allocating more advertising resources to products with the high label to maximize profits.
• Identifying products with the low/mid label and analyzing opportunities to optimize costs or increase their appeal.