Zombie

Field description

This field labels products based on their impressions in Google Ads Shopping ads over the last 30 days and their availability.

Detailed description

The label will return the value zombie if the following conditions are met:

• The product is available (availability = "in stock").
• The number of impressions for the product in Google Ads Shopping ads over the last 30 days is less than 1000.

How can I use this?

You can assign this field as a custom label in your product feed. Here are some practical uses:

• Identifying "zombie" products allows for better campaign management. Products that are available but do not attract much interest may require advertising or promotional optimization, which can help increase their sales. You can increase their exposure by raising bids, adjusting targeting, or improving ad quality (e.g. text, images, titles).
• Check whether "zombie" products have competitive prices, appropriate descriptions, and sufficient appeal to consumers. If a product is available but is not selling, it may be worth analyzing how competitive its offer is.
• You can focus more of your budget on products that do not have many impressions but are in stock. This will maximize the chances of selling products that are currently not being promoted adequately.
• You can create a separate campaign for zombie products. Introducing such campaigns can help increase their exposure through a more personalized marketing approach