Files
Product file
A product file (feed) in the Google Merchant Center schema, provided as a URL in UTF-8 encoding. Every field is accepted as text (STRING), and compound fields as structures (STRUCT).
Integration overviewIf your file is not in GMC format and uses a different schema, define it yourself when adding the import by choosing "Add schema with builder".
Resources we pull
Products from the file
productsOne row per product or variant, with fields in the GMC schema.
Basic data
- id, title, description, link, mobile_link, canonical_link
- image_link, additional_image_link
Price and availability
- availability, availability_date, expiration_date
- price, sale_price, sale_price_effective_date, cost_of_goods_sold
- unit_pricing_measure, unit_pricing_base_measure
- installment (STRUCT): months, amount
- subscription_cost (STRUCT): period, period_length, amount
- loyalty_points (STRUCT): name, points_value, ratio
Category and identifiers
- google_product_category, product_type
- brand, gtin, mpn, identifier_exists
- condition, adult, multipack, is_bundle
- energy_efficiency_class, min_energy_efficiency_class, max_energy_efficiency_class
Variants and dimensions
- age_group, color, gender, material, pattern, size, size_type, size_system, item_group_id
- product_length, product_width, product_height, product_weight
- product_detail (STRUCT): section_name, attribute_name, attribute_value
- product_highlight
Campaigns and destinations
- ads_redirect, custom_label_0 – custom_label_4, promotion_id
- excluded_destination, included_destination, shopping_ads_excluded_country, pause
Shipping and tax
- shipping (STRUCT): country, region, postal_code, service, price, min_handling_time, max_handling_time, min_transit_time, max_transit_time
- shipping_label, shipping_weight, shipping_length, shipping_width, shipping_height, ships_from_country, min_handling_time, max_handling_time
- tax (STRUCT): country, region, postal_code, location_id, rate, tax_ship
- tax_category
What we don't pull
We don't accept files in any form other than a URL, or files with an encoding other than UTF-8.