ROAS Segment

Field description

This field divides products into segments based on their ROAS, enabling more effective management of advertising campaigns.

With this field, you can easily identify products with high, medium, and low ROAS, allowing you to allocate your advertising budget more effectively and optimize your marketing activities.

Includes 4 labels: no_roas, high, mid, and low. These labels are calculated based on the gads_roas parameter from the Master Model.

Detailed description

no_roas: Products with ROAS equal to 0 receive the no_roas label.

high, mid, low: For products that generate ROAS, ROAS values are sorted in descending order. The sorted list is then divided into three equal parts:

• high: The top third of products with the highest ROAS receive the high label
• mid: The middle third of products with moderate ROAS receive the mid label.
• low: The bottom third of products with the lowest ROAS receive the low label.

How can I use this

You can assign this field as a custom label in your product feed. Here are some practical uses:

• Segmentation allows you to focus a larger share of your advertising budget on products with the high label, increasing the overall profitability of your campaigns. These products generate the best return on investment, so promoting them intensively can deliver higher revenue at lower costs.
• Products labeled low require additional analysis and optimization. You can test different advertising strategies, improve descriptions or prices, or exclude these products from campaigns to reduce unnecessary spending.
• Products with the no_roas label generate no return on advertising, which may indicate that the product has limited appeal in your current campaigns. Consider temporarily excluding these products or modifying your advertising strategy to minimize losses.