GAds Conversions Rank

Field description

This field allows you to create a customized product ranking based on the number of conversions they generate in Google Ads Shopping ads.

This allows you to quickly and easily identify the products generating the highest and lowest revenue and correlate this with another ranking to discover relationships.

How do I use it?

Order direction: Choose whether you want to sort products:

• Ascending (from the lowest to the highest metric value)
• Descending (from the highest to the lowest metric value).

Ranking positions will be assigned on this basis.

Partition by: Optionally divide products into groups (e.g. by category or brand) and rank them within each group.

The label will return:

A product ranking based on the selected metric and the order in which ranking positions are assigned.

How can I use this?

You can assign this field as a custom label in your product feed. Here are some practical uses and benefits:

• Selecting, for example, the TOP X products from the ranking for a strategy.
• A better understanding of the performance of products, brands, or categories from the perspective of the selected metric.
• The ability to compare the ranking with rankings for other metrics, such as conversion value or costs, to obtain a complete picture of your products' performance. Monitoring changes in the ranking over time will allow you to identify trends and respond appropriately.