Google Ads

How to connect

To add Google Ads data to the Data Octopus app, after signing in to the panel:

After clicking Google Ads, a panel opens on the right where you enter:

• The Google Ads account ID.
• The Manager Account ID – only if the account is managed through a Manager Account. If the person authorising has direct access to the Google Ads account, leave this field empty.

After entering the ID, click Add and confirm access with a Google account that has at least Viewer access to the account.

You'll find the ad account number in the top-right corner of the Google Ads main panel.

Campaigns

• Campaign id and name, status, serving status, channel type (for example Shopping, Performance Max) and subtype, start and end date.
• Budget (daily or total amount, shared or not, recommended budget), bidding strategy and its type, target ROAS.
• Tracking URL template and custom parameters.

Daily campaign results

• Per day, split by device, ad network and ad slot.
• Impressions, clicks, cost, conversions, conversion value, interactions, view-through conversions.

Shopping results per product

• Product id, title, brand, merchant, country, language, channel, condition.
• Google product categories (5 levels), product types (5 levels), custom labels (5).
• Impressions, clicks, CTR, average CPC, cost, conversions, conversion value, cost per conversion, value per conversion, all conversions, cross-device conversions.
• Sales results per product: orders, revenue, units sold, average cart size, average order value, cost of goods sold, gross profit and margin.
• Lead and cross-sell results: revenue, gross profit, units sold, cost of goods sold.
• By date, week, month, quarter, year and device.