Margin Segment

Field description

This field assigns labels to products indicating the margin ranges they fall into.

It allows you to focus on products with the highest margins, whose sales are therefore the most valuable.

If you have not populated your Master Model with margin information, the system will automatically apply a value of 25% to all products. Contact support to change it.

Detailed description:

The label will return:

• 0-10%
• 10-20%
• 20-30%
• 30-40%
• 40-50%
• +50%

How can I use this?

You can assign this field as a custom label in your product feed. Here are some practical uses:

• Focus more of your budget on promoting products with higher margins (e.g. 30% and above) to increase campaign profitability. Prioritizing the promotion of higher-margin products helps maximize profits with a fixed advertising budget.
• It is worth combining product margin information with other data, such as brand, category, or shipping method. This allows you to use data to select the products with the greatest profit potential.
• Margin information can be useful when combined with Revenue Segment. For example, you can segment products that have both high sales and high margins. It may be worth promoting them in additional advertising channels where you already sell or could sell.