Price Segment

Field description

Focus your activities on products in selected price ranges.

If you discover that products in a particular price range perform best (for example, using ROAS Segment or COS Segment), this label allows you to focus your activities specifically on those products. This field assigns labels to products indicating the price ranges they fall into.

Detailed description

The label will return:

• 0-100 for products whose price does not exceed 100
• 100-200 for products whose price is between 100 and 200
• 200+ for products whose price is greater than 200

How can I use this?

You can assign this field as a custom label in your product feed.

• Use this label to divide your offering into the most popular price ranges. This will make it easier to assess which products in specific price ranges are most appealing to customers.
• Products in different price segments may require different advertising strategies. You can create dedicated campaigns for products in different price ranges, allowing you to reach the appropriate target audiences more precisely.
• Products in higher price segments may generate higher margins, but they may also require a different sales strategy. Monitoring price segments will help you understand where best to allocate your budget and which products to promote to increase profitability.

You can adjust both the range values and the prices to suit your business.