Custom ROAS Segment
This field divides products into segments based on the range their ROAS falls into. The ranges are then classified as High (the range with the highest ROAS), Mid (the middle range), and Low (the range with the lowest ROAS).
Field description
This field divides products into segments based on the range their ROAS falls into. The ranges are then classified as High (the range with the highest ROAS), Mid (the middle range), and Low (the range with the lowest ROAS).
Includes 3 labels, depending on the range:
The best, highest ROAS is High, medium is Mid, and low is Low. The labels are calculated based on the ROAS field in our Master Model.
Detailed description
The label will return:
- High for products in the range designated as high ROAS
- Mid for products in the range designated as medium ROAS
- low for products in the range designated as low ROAS
How can I use this
You can assign this field as a custom label in your product feed. Here are some practical uses:
You can assign this field as a custom label in your product feed. Here are some practical uses:
- Segmentation allows you to focus a larger share of your advertising budget on products with the high label, increasing the overall profitability of your campaigns. These products generate the best return on investment, so promoting them intensively can deliver higher revenue at lower costs.
- Products labeled low require additional analysis and optimization. You can test different advertising strategies, improve descriptions or prices, or exclude these products from campaigns to reduce unnecessary spending.
Adjust the values in the ranges to suit your business
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