Gender type

Field description

Labeling products according to the gender they are intended for.

Detailed description

The label will return:

• produkty męskie if the product title contains the word męski, męskie, męska, or mężczyzn
• produkty damskie if the product title contains the word damski, damska, kobiet, or damskie

How can this be used?

You can assign this field as a custom label in your product feed. Here are some practical uses:

• Use this field to separate all products intended for a particular gender. Simply search for relevant phrases in the product title or description that indicate the intended recipient's gender.
• Introducing dedicated campaigns or offers aimed exclusively at a specific group allows you to reach customers more precisely.
• It enables you to personalize your offering and campaigns for individual demographic groups, which can increase engagement and conversion.