Integrate Feed XML / CSV / JSON with Data Octopus
Connect Feed XML / CSV / JSON to Data Octopus. Data from Feed XML / CSV / JSON flows into one product data model and powers segmentation and product feeds for 35+ ad channels.
What data does Data Octopus get from Feed XML / CSV / JSON?
A product file (feed) in the Google Merchant Center schema, provided as a URL in UTF-8 encoding. Every field is accepted as text (STRING), and compound fields as structures (STRUCT).
Products from the file
One row per product or variant, with fields in the GMC schema.
We don't accept files in any form other than a URL, or files with an encoding other than UTF-8.
How does Data Octopus work with this data?
Strategy
Set goals for Feed XML / CSV / JSON: which products to push and which to hold back.
Segmentation
We segment products by sales, margin and trends before they reach Feed XML / CSV / JSON.
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Frequently asked questions
How do I use Feed XML / CSV / JSON data in a product feed?
Data Octopus pulls product-level data from Feed XML / CSV / JSON (e.g. views, add-to-carts, transactions, revenue) and writes the results into custom_label and extra feed fields. Campaigns in Google Ads and Meta Ads then split products by real performance, not just the catalogue.
How do I connect Feed XML / CSV / JSON to Google Merchant Center?
Feed XML / CSV / JSON doesn't send data to Merchant Center directly. Data Octopus combines Feed XML / CSV / JSON data with store product data and sends Merchant Center a ready feed with segments such as bestseller, high conversion or no sales.
How do I segment products using Feed XML / CSV / JSON data?
Most often by revenue, conversion rate, trend and share of sales. Data Octopus recalculates these metrics daily for every SKU, so products move between segments and campaign groups on their own.
How do I connect Feed XML / CSV / JSON to Data Octopus?
You enable the Feed XML / CSV / JSON integration in the Data Octopus panel in minutes by granting account access. No developer or site code changes needed.
How often does Feed XML / CSV / JSON data reach the feed?
Automatically, every day. Feed segments refresh from the latest data with no manual exports.
Connect your data with Data Octopus.
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