Product feed for Biano
Generate and auto-update a product feed (XML file) for Biano. Data Octopus combines product data with sales and margin, keeps prices, availability and shipping costs up to date and sends a ready product file to Biano.
What is Biano?
Biano is a visual product discovery and price comparison engine for home furnishings, furniture, and home decor, operating in markets including Poland, the Czech Republic, Slovakia, Hungary, and Romania. Users search for products based on style and visual appeal, and retailers pay for redirected traffic.
Why does Biano need a good product feed?
On Biano, purchasing decisions are driven primarily by imagery, followed by price. Visual search and filters rely heavily on feed data: category, color, material, and dimensions. Feed quality determines:
whether a product appears in the relevant categories, styles, and filters,
whether images and attributes provide customers with enough detail to make a purchasing decision,
whether paid traffic is routed to products that actually convert.
How is the Data Octopus product feed better than a standard one?
Data Octopus feed
Data Octopus combines data from the product feed, GA4, Google Ads, Meta Ads, and the e-commerce platform with margin and procurement cost data into a single model at the product and variant level. The feed for Biano:
- complies with Biano's technical specifications, including a full set of visual attributes and dimensions,
- features titles built using attribute-based rules: product type, color, material, and style,
- includes only products that meet profitability and stock availability criteria,
- updates prices and inventory in sync with store data.
What does the Data Octopus product feed make possible in Biano?
Sending products with the highest margin and profit in interior categories to Biano.
Excluding oversized items where shipping costs erode profitability.
Promoting new arrivals and seasonal collections with continuously updated availability.
Restricting traffic to products that generate clicks without sales.
As a result, Biano drives traffic to the home and living products that generate the highest profit for the store.
How does Data Octopus work with this data?
Strategy
Set goals for Biano: which products to push and which to hold back.
Segmentation
We segment products by sales, margin and trends before they reach Biano.
Feeds
A ready feed for Biano updates automatically, with segment labels.
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Frequently asked questions
What fields must a Biano product file include?
A Biano product file needs at least an ID, title, description, product link, image link, price and availability. Brand, GTIN/EAN, category, sale price and variants are also recommended. Data Octopus maps these fields automatically to the Biano specification and adds extra fields with segmentation.
Which format should a Biano feed use: XML, CSV or Google Sheets?
The most reliable option is an XML or CSV file at a fixed URL that Biano fetches automatically. Data Octopus generates the feed in the format Biano requires, so there are no manual store exports or spreadsheets to maintain.
How do I optimise a Biano product feed to improve campaign results?
The biggest gain comes from combining product data with sales and margin data. In practice: rule-based titles and descriptions, correct GTINs and categories, up-to-date prices and stock, and profitability segments in extra fields. That way the Biano budget goes to products that make money.
How do I use custom labels (custom_label) in a Biano feed?
Custom labels split your catalogue into groups that can get their own campaigns, budgets and goals. Data Octopus fills them daily with segments such as bestseller, high margin, new, declining or no impressions, so products move between groups in Biano on their own.
Why are products rejected in Biano and how do I fix it?
The most common causes are outdated price or availability, missing GTIN, a broken image or a title that is too long or incomplete. Data Octopus validates the feed before sending it to Biano, fills missing fields with rules and refreshes prices and stock several times a day.
How often should a Biano product feed be updated?
As often as prices and stock change in your store, which in practice means several times a day. Data Octopus updates the Biano feed automatically, together with segments based on the latest sales data.
How do I prepare a Biano feed for several countries and currencies?
Each market needs its own feed with the right language, currency and prices. Data Octopus builds Biano feeds for many markets from one data model, with separate segmentation for each country.
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