Product feed for User.com
Generate and auto-update a product feed (XML file) for User.com. Data Octopus combines product data with sales and margin, feeds product recommendations in emails and on site and sends a ready product file to User.com.
What is User.com?
User.com is a marketing automation and CRM platform that connects on-site user behavior data with communication across email, SMS, push, web, and chat channels. In e-commerce, it is used to build automation workflows, segment customers, and personalize messaging, including product recommendations.
Why does User.com need a good product feed?
Product recommendations and content within User.com workflows are generated based on a product feed. By default, the platform knows what users have viewed and purchased, but it doesn't know which products are most profitable for the store to recommend. The quality of the feed determines:
which products are included in emails, notifications, and on-site recommendations,
whether messaging displays up-to-date pricing and availability,
whether automations promote profitable products or random ones.
How is the Data Octopus product feed better than a standard one?
Data Octopus feed
Data Octopus enriches the feed with attributes not found in standard e-commerce platforms: margin, profitability, seasonality, trends, and product performance across ad channels. These attributes are recalculated daily based on data from GA4, Google Ads, Meta Ads, the e-commerce platform, as well as margin and cost-of-goods data. As a result:
- User.com gains insight into which products actually drive profit, not just which ones exist,
- out-of-stock or unprofitable products can be excluded from messaging,
- prices and stock levels are synchronized with store data.
What does the Data Octopus product feed make possible in User.com?
New profitability-based automation strategies: high-margin product recommendations in abandoned cart and cross-selling workflows.
More precise product matching for customer segments, such as premium products for high-value customers or new arrivals for returning buyers.
Seasonal campaigns powered by an automatically updated list of trending products.
Leveraging bestsellers from advertising channels in communication with your customer base.
As a result, automations in User.com sell the products that generate the highest profit for the store.
How does Data Octopus work with this data?
Strategy
Set goals for User.com: which products to push and which to hold back.
Segmentation
We segment products by sales, margin and trends before they reach User.com.
Feeds
A ready feed for User.com updates automatically, with segment labels.
Audience lists
RFM-based customer lists for campaigns in User.com.
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Frequently asked questions
What fields must a User.com product file include?
A User.com product file needs at least an ID, title, description, product link, image link, price and availability. Brand, GTIN/EAN, category, sale price and variants are also recommended. Data Octopus maps these fields automatically to the User.com specification and adds extra fields with segmentation.
Which format should a User.com feed use: XML, CSV or Google Sheets?
The most reliable option is an XML or CSV file at a fixed URL that User.com fetches automatically. Data Octopus generates the feed in the format User.com requires, so there are no manual store exports or spreadsheets to maintain.
How do I optimise a User.com product feed to improve campaign results?
The biggest gain comes from combining product data with sales and margin data. In practice: rule-based titles and descriptions, correct GTINs and categories, up-to-date prices and stock, and profitability segments in extra fields. That way the User.com budget goes to products that make money.
How do I use custom labels (custom_label) in a User.com feed?
Custom labels split your catalogue into groups that can get their own campaigns, budgets and goals. Data Octopus fills them daily with segments such as bestseller, high margin, new, declining or no impressions, so products move between groups in User.com on their own.
Why are products rejected in User.com and how do I fix it?
The most common causes are outdated price or availability, missing GTIN, a broken image or a title that is too long or incomplete. Data Octopus validates the feed before sending it to User.com, fills missing fields with rules and refreshes prices and stock several times a day.
How often should a User.com product feed be updated?
As often as prices and stock change in your store, which in practice means several times a day. Data Octopus updates the User.com feed automatically, together with segments based on the latest sales data.
How do I prepare a User.com feed for several countries and currencies?
Each market needs its own feed with the right language, currency and prices. Data Octopus builds User.com feeds for many markets from one data model, with separate segmentation for each country.
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