Product feed for Edrone
Generate and auto-update a product feed (XML file) for Edrone. Data Octopus combines product data with sales and margin, feeds product recommendations in emails and on site and sends a ready product file to Edrone.
What is Edrone?
Edrone is a CRM and marketing automation platform built specifically for e-commerce. It enables automated communication across email, SMS, and web push, customer segmentation based on purchasing behavior, and AI-driven product recommendations.
Why does Edrone need a good product feed?
Edrone scenarios—such as abandoned cart recovery, post-purchase recommendations, and product newsletters—rely on feed data. The platform selects products based on user behavior, but without additional data, it does not factor in their profitability for the store. Feed quality determines:
which products are recommended in customer communications,
whether messages feature up-to-date pricing and availability,
whether automations support the sale of profitable products.
How is the Data Octopus product feed better than a standard one?
Data Octopus feed
Data Octopus enriches the feed with attributes not found in standard e-commerce platforms: margin, profitability, seasonality, trends, and product performance across advertising channels. These attributes are recalculated daily based on data from GA4, Google Ads, Meta Ads, the e-commerce platform, as well as cost and margin data. As a result:
- Edrone gains insight into which products are most profitable for the store to recommend,
- out-of-stock or unprofitable products can be excluded from recommendations,
- prices and stock levels are synchronized with real-time store data.
What does the Data Octopus product feed make possible in Edrone?
New marketing automation strategies: recommendations driven not only by customer behavior, but also by product margin and profit.
More effective product matching for customer segments, e.g., by price range, category, and purchase history.
Newsletters with automatically curated new arrivals, bestsellers, and seasonal items.
Restricting discount promotions exclusively to products with sufficient margin buffer.
As a result, Edrone communications boost not only overall sales, but also the bottom-line profit generated from your customer base.
How does Data Octopus work with this data?
Strategy
Set goals for Edrone: which products to push and which to hold back.
Segmentation
We segment products by sales, margin and trends before they reach Edrone.
Feeds
A ready feed for Edrone updates automatically, with segment labels.
Audience lists
RFM-based customer lists for campaigns in Edrone.
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Frequently asked questions
What fields must a Edrone product file include?
A Edrone product file needs at least an ID, title, description, product link, image link, price and availability. Brand, GTIN/EAN, category, sale price and variants are also recommended. Data Octopus maps these fields automatically to the Edrone specification and adds extra fields with segmentation.
Which format should a Edrone feed use: XML, CSV or Google Sheets?
The most reliable option is an XML or CSV file at a fixed URL that Edrone fetches automatically. Data Octopus generates the feed in the format Edrone requires, so there are no manual store exports or spreadsheets to maintain.
How do I optimise a Edrone product feed to improve campaign results?
The biggest gain comes from combining product data with sales and margin data. In practice: rule-based titles and descriptions, correct GTINs and categories, up-to-date prices and stock, and profitability segments in extra fields. That way the Edrone budget goes to products that make money.
How do I use custom labels (custom_label) in a Edrone feed?
Custom labels split your catalogue into groups that can get their own campaigns, budgets and goals. Data Octopus fills them daily with segments such as bestseller, high margin, new, declining or no impressions, so products move between groups in Edrone on their own.
Why are products rejected in Edrone and how do I fix it?
The most common causes are outdated price or availability, missing GTIN, a broken image or a title that is too long or incomplete. Data Octopus validates the feed before sending it to Edrone, fills missing fields with rules and refreshes prices and stock several times a day.
How often should a Edrone product feed be updated?
As often as prices and stock change in your store, which in practice means several times a day. Data Octopus updates the Edrone feed automatically, together with segments based on the latest sales data.
How do I prepare a Edrone feed for several countries and currencies?
Each market needs its own feed with the right language, currency and prices. Data Octopus builds Edrone feeds for many markets from one data model, with separate segmentation for each country.
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