Integrate Google Sheets with Data Octopus
Connect Google Sheets to Data Octopus. Data from Google Sheets flows into one product data model and powers segmentation and product feeds for 35+ ad channels.
What data does Data Octopus get from Google Sheets?
Custom columns
Margin, priorities, labels and other off-store data.
How does Data Octopus work with this data?
Strategy
Set goals for Google Sheets: which products to push and which to hold back.
Segmentation
We segment products by sales, margin and trends before they reach Google Sheets.
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Frequently asked questions
How do I use Google Sheets data in a product feed?
Data Octopus pulls product-level data from Google Sheets (e.g. views, add-to-carts, transactions, revenue) and writes the results into custom_label and extra feed fields. Campaigns in Google Ads and Meta Ads then split products by real performance, not just the catalogue.
How do I connect Google Sheets to Google Merchant Center?
Google Sheets doesn't send data to Merchant Center directly. Data Octopus combines Google Sheets data with store product data and sends Merchant Center a ready feed with segments such as bestseller, high conversion or no sales.
How do I segment products using Google Sheets data?
Most often by revenue, conversion rate, trend and share of sales. Data Octopus recalculates these metrics daily for every SKU, so products move between segments and campaign groups on their own.
How do I connect Google Sheets to Data Octopus?
You enable the Google Sheets integration in the Data Octopus panel in minutes by granting account access. No developer or site code changes needed.
How often does Google Sheets data reach the feed?
Automatically, every day. Feed segments refresh from the latest data with no manual exports.
Connect your data with Data Octopus.
We'll show you how to bring your sources and channels together.