Product feed for Idealo
Generate and auto-update a product feed (XML file) for Idealo. Data Octopus combines product data with sales and margin, keeps prices, availability and shipping costs up to date and sends a ready product file to Idealo.
What is Idealo?
Idealo is one of the largest price comparison platforms in Europe, holding a leading position in Germany and an established presence in Austria, France, Italy, and Spain, among others. It aggregates offers from multiple stores for the same product, operating on a cost-per-click (CPC) model.
Why does Idealo need a good product feed?
For online stores entering Germany and other Western European markets, Idealo is a primary source of high-intent traffic. Shoppers use it to compare price, shipping costs, and availability. Feed quality directly determines:
whether an offer is mapped to the correct product listing in the comparison engine,
whether pricing, delivery rates, and delivery times are up-to-date and accurate for each country,
whether paid clicks are directed to products capable of winning the price comparison.
How is the Data Octopus product feed better than a standard one?
Data Octopus feed
Data Octopus consolidates data from product feeds, GA4, Google Ads, Meta Ads, e-commerce platforms, as well as profit margins and product purchase costs into a single data model at the product and variant level. The Idealo feed:
- complies fully with Idealo’s technical specifications, including EAN codes, delivery costs, and country-specific data,
- includes only products that meet defined profitability and availability thresholds,
- factors in margins and net profit, accounting for cross-border logistics costs,
- synchronizes prices and inventory levels in line with store data.
What does the Data Octopus product feed make possible in Idealo?
Tailored product selection per market based on country-level profitability.
Exclusion of products that become unprofitable once shipping and CPC costs are factored in.
Concentration of ad spend on products with a competitive pricing edge and proven market demand.
Elimination of wasted spend on products that generate clicks without driving conversions.
As a result, Idealo effectively powers international expansion with an offer catalog that remains profitable in every target market.
How does Data Octopus work with this data?
Strategy
Set goals for Idealo: which products to push and which to hold back.
Segmentation
We segment products by sales, margin and trends before they reach Idealo.
Feeds
A ready feed for Idealo updates automatically, with segment labels.
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Frequently asked questions
What fields must a Idealo product file include?
A Idealo product file needs at least an ID, title, description, product link, image link, price and availability. Brand, GTIN/EAN, category, sale price and variants are also recommended. Data Octopus maps these fields automatically to the Idealo specification and adds extra fields with segmentation.
Which format should a Idealo feed use: XML, CSV or Google Sheets?
The most reliable option is an XML or CSV file at a fixed URL that Idealo fetches automatically. Data Octopus generates the feed in the format Idealo requires, so there are no manual store exports or spreadsheets to maintain.
How do I optimise a Idealo product feed to improve campaign results?
The biggest gain comes from combining product data with sales and margin data. In practice: rule-based titles and descriptions, correct GTINs and categories, up-to-date prices and stock, and profitability segments in extra fields. That way the Idealo budget goes to products that make money.
How do I use custom labels (custom_label) in a Idealo feed?
Custom labels split your catalogue into groups that can get their own campaigns, budgets and goals. Data Octopus fills them daily with segments such as bestseller, high margin, new, declining or no impressions, so products move between groups in Idealo on their own.
Why are products rejected in Idealo and how do I fix it?
The most common causes are outdated price or availability, missing GTIN, a broken image or a title that is too long or incomplete. Data Octopus validates the feed before sending it to Idealo, fills missing fields with rules and refreshes prices and stock several times a day.
How often should a Idealo product feed be updated?
As often as prices and stock change in your store, which in practice means several times a day. Data Octopus updates the Idealo feed automatically, together with segments based on the latest sales data.
How do I prepare a Idealo feed for several countries and currencies?
Each market needs its own feed with the right language, currency and prices. Data Octopus builds Idealo feeds for many markets from one data model, with separate segmentation for each country.
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