Product feed for Kaufland
Generate and auto-update a product feed (XML file) for Kaufland. Data Octopus combines product data with sales and margin, segments products by margin and campaign results and sends a ready product file to Kaufland.
What is Kaufland Ads?
Kaufland Ads is the advertising system of the Kaufland marketplace, operating in countries such as Poland, Germany, the Czech Republic, Slovakia, and Austria. It allows sellers to promote their offers in search results and on marketplace category pages as sponsored products on a pay-per-click basis.
Why does Kaufland Ads need a good product feed?
On a marketplace, customers compare offers from multiple sellers side by side. Sponsored ads boost product visibility, but they do not change its price or margin. Feed quality and precise product selection determine:
which offers are worth promoting and which will not recoup the cost of a click,
whether the promoted product has up-to-date pricing and stock availability,
whether ad-driven sales cover both the marketplace commission and advertising costs.
Promoting an entire product catalog on a marketplace quickly leads to selling below the breakeven threshold.
How is the Data Octopus product feed better than a standard one?
Data Octopus feed
Data Octopus combines data from the feed, GA4, Google Ads, Meta Ads, the e-commerce platform, as well as margin and cost-of-goods-sold data into a single model at the product and variant level. The feed for Kaufland Ads:
- includes profitability segments: margin, profit, revenue, trend, seasonality, and stock level,
- allows you to select for promotion exclusively products that remain profitable after all costs are accounted for,
- automatically excludes out-of-stock or low-stock products,
- updates prices and stock levels in sync with your store data.
What does the Data Octopus product feed make possible in Kaufland Ads?
Promoting offers with the highest margin and net profit instead of the entire catalog.
Applying different bids and budgets across product segments with varying profitability levels.
Leveraging data from Google Ads and Meta Ads to select products with proven demand.
Quickly withdrawing promotions for products that are selling out or losing profitability.
As a result, Kaufland Ads scales marketplace sales specifically for the inventory that delivers net profit despite commissions and advertising spend.
How does Data Octopus work with this data?
Strategy
Set goals for Kaufland: which products to push and which to hold back.
Segmentation
We segment products by sales, margin and trends before they reach Kaufland.
Feeds
A ready feed for Kaufland updates automatically, with segment labels.
Audience lists
RFM-based customer lists for campaigns in Kaufland.
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Frequently asked questions
What fields must a Kaufland product file include?
A Kaufland product file needs at least an ID, title, description, product link, image link, price and availability. Brand, GTIN/EAN, category, sale price and variants are also recommended. Data Octopus maps these fields automatically to the Kaufland specification and adds extra fields with segmentation.
Which format should a Kaufland feed use: XML, CSV or Google Sheets?
The most reliable option is an XML or CSV file at a fixed URL that Kaufland fetches automatically. Data Octopus generates the feed in the format Kaufland requires, so there are no manual store exports or spreadsheets to maintain.
How do I optimise a Kaufland product feed to improve campaign results?
The biggest gain comes from combining product data with sales and margin data. In practice: rule-based titles and descriptions, correct GTINs and categories, up-to-date prices and stock, and profitability segments in extra fields. That way the Kaufland budget goes to products that make money.
How do I use custom labels (custom_label) in a Kaufland feed?
Custom labels split your catalogue into groups that can get their own campaigns, budgets and goals. Data Octopus fills them daily with segments such as bestseller, high margin, new, declining or no impressions, so products move between groups in Kaufland on their own.
Why are products rejected in Kaufland and how do I fix it?
The most common causes are outdated price or availability, missing GTIN, a broken image or a title that is too long or incomplete. Data Octopus validates the feed before sending it to Kaufland, fills missing fields with rules and refreshes prices and stock several times a day.
How often should a Kaufland product feed be updated?
As often as prices and stock change in your store, which in practice means several times a day. Data Octopus updates the Kaufland feed automatically, together with segments based on the latest sales data.
How do I prepare a Kaufland feed for several countries and currencies?
Each market needs its own feed with the right language, currency and prices. Data Octopus builds Kaufland feeds for many markets from one data model, with separate segmentation for each country.
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