Product feed for Ceneo
Generate and auto-update a product feed (XML file) for Ceneo. Data Octopus combines product data with sales and margin, keeps prices, availability and shipping costs up to date and sends a ready product file to Ceneo.
What is Ceneo?
Ceneo is the largest price comparison engine in Poland. It aggregates offers from thousands of online stores for the same product, displays customer reviews, and enables purchases directly on the platform. Stores pay for clicks on their offers and can boost listing placement with higher bids.
Why does Ceneo need a good product feed?
On Ceneo, customers are at the final stage of their purchase decision: they know what they are looking for and are comparing prices. Every store offer comes from a product feed, and Ceneo matches it to a product page based on title, manufacturer, and EAN code. The feed's quality determines:
whether an offer is correctly mapped to the product page,
whether pricing and availability on the comparison engine match the store's actual status,
which products generate paid clicks and whether those clicks deliver a return.
Sending an entire catalog to Ceneo means paying for traffic on products that lose on price against competitors or sell with minimal margins.
How is the Data Octopus product feed better than a standard one?
Data Octopus feed
Data Octopus combines data from product feeds, GA4, Google Ads, Meta Ads, e-commerce platforms, as well as margin and cost-of-goods-sold data into a single model at the product and variant level. The feed for Ceneo:
- complies with Ceneo specifications, featuring valid EAN codes and categories,
- includes only products that meet profitability, availability, and price competitiveness criteria,
- incorporates revenue, margin, and profit data from paid traffic,
- updates prices and stock levels in sync with the store's data.
What does the Data Octopus product feed make possible in Ceneo?
Sending only products to Ceneo where the cost per click is covered by the margin.
Excluding products that fail to generate sales despite traffic from the comparison engine.
Increasing bids exclusively for high-margin products with proven demand.
Responding quickly to promotions and price changes without discrepancies between the comparison engine and the store.
As a result, your Ceneo budget works on products that win the comparison and drive profit.
How does Data Octopus work with this data?
Strategy
Set goals for Ceneo: which products to push and which to hold back.
Segmentation
We segment products by sales, margin and trends before they reach Ceneo.
Feeds
A ready feed for Ceneo updates automatically, with segment labels.
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Frequently asked questions
What fields must a Ceneo product file include?
A Ceneo product file needs at least an ID, title, description, product link, image link, price and availability. Brand, GTIN/EAN, category, sale price and variants are also recommended. Data Octopus maps these fields automatically to the Ceneo specification and adds extra fields with segmentation.
Which format should a Ceneo feed use: XML, CSV or Google Sheets?
The most reliable option is an XML or CSV file at a fixed URL that Ceneo fetches automatically. Data Octopus generates the feed in the format Ceneo requires, so there are no manual store exports or spreadsheets to maintain.
How do I optimise a Ceneo product feed to improve campaign results?
The biggest gain comes from combining product data with sales and margin data. In practice: rule-based titles and descriptions, correct GTINs and categories, up-to-date prices and stock, and profitability segments in extra fields. That way the Ceneo budget goes to products that make money.
How do I use custom labels (custom_label) in a Ceneo feed?
Custom labels split your catalogue into groups that can get their own campaigns, budgets and goals. Data Octopus fills them daily with segments such as bestseller, high margin, new, declining or no impressions, so products move between groups in Ceneo on their own.
Why are products rejected in Ceneo and how do I fix it?
The most common causes are outdated price or availability, missing GTIN, a broken image or a title that is too long or incomplete. Data Octopus validates the feed before sending it to Ceneo, fills missing fields with rules and refreshes prices and stock several times a day.
How often should a Ceneo product feed be updated?
As often as prices and stock change in your store, which in practice means several times a day. Data Octopus updates the Ceneo feed automatically, together with segments based on the latest sales data.
How do I prepare a Ceneo feed for several countries and currencies?
Each market needs its own feed with the right language, currency and prices. Data Octopus builds Ceneo feeds for many markets from one data model, with separate segmentation for each country.
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