Product feed for RTB House
Generate and auto-update a product feed (XML file) for RTB House. Data Octopus combines product data with sales and margin, picks remarketing products that actually make money and sends a ready product file to RTB House.
What is RTB House?
RTB House is an advertising platform powered by deep learning algorithms to buy ad space in a real-time bidding model. It runs dynamic retargeting and customer acquisition campaigns, serving personalized product ads across a broad publisher network.
Why does RTB House need a good product feed?
RTB House algorithms match products to users based on their behavior, and ad creatives are generated automatically from feed data. The feed's quality determines:
which products can appear in ads,
whether ads display accurate pricing and availability,
whether the algorithm trains on products that drive profit for the store.
How is the Data Octopus product feed better than a standard one?
Data Octopus feed
Data Octopus unifies data from the feed, GA4, Google Ads, Meta Ads, the e-commerce platform, and margin and cost of goods sold into a single model at the product and variant level. The feed for RTB House:
- includes additional attributes with daily recalculated segments: revenue, margin, profit, trend, seasonality, and returns,
- automatically excludes out-of-stock, low-stock, or unprofitable products,
- features titles and descriptions built using rule-based product attributes,
- updates prices and inventory in sync with the store's data.
What does the Data Octopus product feed make possible in RTB House?
Dynamic retargeting restricted exclusively to in-stock, profitable products.
Supplying the algorithm with a selection of high-profit products to train and optimize performance.
Prospecting and acquisition campaigns powered by bestsellers and trending products.
Exclusion of products with high return rates or low margins.
As a result, RTB House algorithms optimize campaigns using the inventory that is most profitable for the store.
How does Data Octopus work with this data?
Strategy
Set goals for RTB House: which products to push and which to hold back.
Segmentation
We segment products by sales, margin and trends before they reach RTB House.
Feeds
A ready feed for RTB House updates automatically, with segment labels.
Audience lists
RFM-based customer lists for campaigns in RTB House.
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Frequently asked questions
What fields must a RTB House product file include?
A RTB House product file needs at least an ID, title, description, product link, image link, price and availability. Brand, GTIN/EAN, category, sale price and variants are also recommended. Data Octopus maps these fields automatically to the RTB House specification and adds extra fields with segmentation.
Which format should a RTB House feed use: XML, CSV or Google Sheets?
The most reliable option is an XML or CSV file at a fixed URL that RTB House fetches automatically. Data Octopus generates the feed in the format RTB House requires, so there are no manual store exports or spreadsheets to maintain.
How do I optimise a RTB House product feed to improve campaign results?
The biggest gain comes from combining product data with sales and margin data. In practice: rule-based titles and descriptions, correct GTINs and categories, up-to-date prices and stock, and profitability segments in extra fields. That way the RTB House budget goes to products that make money.
How do I use custom labels (custom_label) in a RTB House feed?
Custom labels split your catalogue into groups that can get their own campaigns, budgets and goals. Data Octopus fills them daily with segments such as bestseller, high margin, new, declining or no impressions, so products move between groups in RTB House on their own.
Why are products rejected in RTB House and how do I fix it?
The most common causes are outdated price or availability, missing GTIN, a broken image or a title that is too long or incomplete. Data Octopus validates the feed before sending it to RTB House, fills missing fields with rules and refreshes prices and stock several times a day.
How often should a RTB House product feed be updated?
As often as prices and stock change in your store, which in practice means several times a day. Data Octopus updates the RTB House feed automatically, together with segments based on the latest sales data.
How do I prepare a RTB House feed for several countries and currencies?
Each market needs its own feed with the right language, currency and prices. Data Octopus builds RTB House feeds for many markets from one data model, with separate segmentation for each country.
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