Product feed for Synerise
Generate and auto-update a product feed (XML file) for Synerise. Data Octopus combines product data with sales and margin, feeds product recommendations in emails and on site and sends a ready product file to Synerise.
What is Synerise?
Synerise is an AI-driven growth and marketing automation platform used by large e-commerce and retail organizations. It unifies customer data from multiple sources, builds behavioral segments and predictions, manages omnichannel communication, and delivers product recommendations on websites, in mobile apps, and across messaging channels.
Why does Synerise need a good product feed?
Synerise's recommendation engine and automation workflows rely on the product catalog. While the platform understands the customer exceptionally well, its product insights are typically limited to standard catalog data. The quality of the feed determines:
which products are recommended across individual channels,
whether recommendations reflect real-time pricing and availability,
whether business rules in recommendations can account for product profitability.
How is the Data Octopus product feed better than a standard one?
Data Octopus feed
Data Octopus enriches the feed with attributes unavailable in the e-commerce platform: margins, profitability, seasonality, trends, and product performance across advertising channels. These attributes are recalculated daily based on data from GA4, Google Ads, Meta Ads, the e-commerce platform, as well as margin and procurement cost data. As a result:
- Synerise receives additional product attributes for use in recommendation rules and segmentation,
- out-of-stock or unprofitable products can be excluded from recommendations,
- prices and stock levels are updated in sync with store data.
What does the Data Octopus product feed make possible in Synerise?
Recommendation rules weighted by margin and profit, not just purchase probability.
New marketing automation strategies driven by seasonality, trends, and product performance in paid channels.
More precise product matching for customer segments with varying value and price sensitivity.
A consistent product strategy across customer communication and advertising campaigns.
As a result, recommendations and automations in Synerise drive not only higher conversion rates, but also greater profit.
How does Data Octopus work with this data?
Strategy
Set goals for Synerise: which products to push and which to hold back.
Segmentation
We segment products by sales, margin and trends before they reach Synerise.
Feeds
A ready feed for Synerise updates automatically, with segment labels.
Audience lists
RFM-based customer lists for campaigns in Synerise.
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Frequently asked questions
What fields must a Synerise product file include?
A Synerise product file needs at least an ID, title, description, product link, image link, price and availability. Brand, GTIN/EAN, category, sale price and variants are also recommended. Data Octopus maps these fields automatically to the Synerise specification and adds extra fields with segmentation.
Which format should a Synerise feed use: XML, CSV or Google Sheets?
The most reliable option is an XML or CSV file at a fixed URL that Synerise fetches automatically. Data Octopus generates the feed in the format Synerise requires, so there are no manual store exports or spreadsheets to maintain.
How do I optimise a Synerise product feed to improve campaign results?
The biggest gain comes from combining product data with sales and margin data. In practice: rule-based titles and descriptions, correct GTINs and categories, up-to-date prices and stock, and profitability segments in extra fields. That way the Synerise budget goes to products that make money.
How do I use custom labels (custom_label) in a Synerise feed?
Custom labels split your catalogue into groups that can get their own campaigns, budgets and goals. Data Octopus fills them daily with segments such as bestseller, high margin, new, declining or no impressions, so products move between groups in Synerise on their own.
Why are products rejected in Synerise and how do I fix it?
The most common causes are outdated price or availability, missing GTIN, a broken image or a title that is too long or incomplete. Data Octopus validates the feed before sending it to Synerise, fills missing fields with rules and refreshes prices and stock several times a day.
How often should a Synerise product feed be updated?
As often as prices and stock change in your store, which in practice means several times a day. Data Octopus updates the Synerise feed automatically, together with segments based on the latest sales data.
How do I prepare a Synerise feed for several countries and currencies?
Each market needs its own feed with the right language, currency and prices. Data Octopus builds Synerise feeds for many markets from one data model, with separate segmentation for each country.
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