Product feed for WP Ads
Generate and auto-update a product feed (XML file) for WP Ads. Data Octopus combines product data with sales and margin, segments products by margin and campaign results and sends a ready product file to WP Ads.
What is WP Ads?
WP Ads is the advertising platform of Wirtualna Polska Group, one of the largest online publishers in Poland. It enables advertising across WP Group sites and its partner network, including product campaigns and dynamic remarketing driven by a store's product feed.
Why does WP Ads need a good product feed?
WP Ads provides access to a broad Polish audience outside the Google and Meta ecosystems. Product ads are generated automatically from feed data, meaning the feed dictates ad content. Feed quality determines:
which products appear in ads and remarketing,
whether ads display accurate pricing, promotions, and availability,
whether ad spend is allocated to products that sell profitably.
How is the Data Octopus product feed better than a standard one?
Data Octopus feed
Data Octopus combines data from product feeds, GA4, Google Ads, Meta Ads, e-commerce platforms, as well as margin and cost-of-goods-sold data into a single model at the product and variant level. The feed for WP Ads:
- contains exclusively a selection of products that meet profitability and availability criteria,
- is enriched with custom segments: revenue, margin, profit, trend, seasonality, and new arrivals,
- features titles and descriptions built using rules based on product attributes,
- updates prices and stock levels in sync with the store's data.
What does the Data Octopus product feed make possible in WP Ads?
Launching product campaigns based on a product selection proven in Google Ads and Meta Ads.
Promoting bestsellers and high-margin products to a wide audience of Polish internet users.
Running dynamic remarketing limited to in-stock and profitable products.
Powering seasonal campaigns with an automatically updated product list.
As a result, WP Ads expands your store's reach beyond Google and Meta without the risk of diluting your budget across your entire catalog.
How does Data Octopus work with this data?
Strategy
Set goals for WP Ads: which products to push and which to hold back.
Segmentation
We segment products by sales, margin and trends before they reach WP Ads.
Feeds
A ready feed for WP Ads updates automatically, with segment labels.
Audience lists
RFM-based customer lists for campaigns in WP Ads.
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Frequently asked questions
What fields must a WP Ads product file include?
A WP Ads product file needs at least an ID, title, description, product link, image link, price and availability. Brand, GTIN/EAN, category, sale price and variants are also recommended. Data Octopus maps these fields automatically to the WP Ads specification and adds extra fields with segmentation.
Which format should a WP Ads feed use: XML, CSV or Google Sheets?
The most reliable option is an XML or CSV file at a fixed URL that WP Ads fetches automatically. Data Octopus generates the feed in the format WP Ads requires, so there are no manual store exports or spreadsheets to maintain.
How do I optimise a WP Ads product feed to improve campaign results?
The biggest gain comes from combining product data with sales and margin data. In practice: rule-based titles and descriptions, correct GTINs and categories, up-to-date prices and stock, and profitability segments in extra fields. That way the WP Ads budget goes to products that make money.
How do I use custom labels (custom_label) in a WP Ads feed?
Custom labels split your catalogue into groups that can get their own campaigns, budgets and goals. Data Octopus fills them daily with segments such as bestseller, high margin, new, declining or no impressions, so products move between groups in WP Ads on their own.
Why are products rejected in WP Ads and how do I fix it?
The most common causes are outdated price or availability, missing GTIN, a broken image or a title that is too long or incomplete. Data Octopus validates the feed before sending it to WP Ads, fills missing fields with rules and refreshes prices and stock several times a day.
How often should a WP Ads product feed be updated?
As often as prices and stock change in your store, which in practice means several times a day. Data Octopus updates the WP Ads feed automatically, together with segments based on the latest sales data.
How do I prepare a WP Ads feed for several countries and currencies?
Each market needs its own feed with the right language, currency and prices. Data Octopus builds WP Ads feeds for many markets from one data model, with separate segmentation for each country.
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