Product feed for Snapchat
Generate and auto-update a product feed (XML file) for Snapchat. Data Octopus combines product data with sales and margin, segments products by margin and campaign results and sends a ready product file to Snapchat.
What is Snapchat Ads?
Snapchat Ads is the advertising platform for the Snapchat app, popular among younger audiences. Using a product catalog, Snapchat delivers Dynamic Product Ads and Collections that showcase items from a store's catalog between Stories, in the Discover section, and in Spotlight.
Why does Snapchat Ads need a good product feed?
Dynamic ads on Snapchat generate creatives automatically from catalog data. The image, title, price, and availability make up the entire content of the ad. Feed quality determines:
which products are eligible for ads and product sets,
whether ads display accurate, up-to-date pricing and availability,
whether dynamic retargeting avoids promoting out-of-stock or unprofitable items,
whether the product selection resonates with a younger target audience.
Without catalog curation, campaigns waste budget on products that have little chance of success in this channel.
How is the Data Octopus product feed better than a standard one?
Data Octopus feed
Data Octopus unifies data from the feed, GA4, Google Ads, Meta Ads, your e-commerce platform, as well as margin and cost-of-goods data into a single model at the product and variant level. The feed for Snapchat Ads:
- includes custom labels with daily recalculated segments: revenue, margin, profit, trend, seasonality, new arrivals, and price range,
- automatically excludes out-of-stock, low-stock, or unprofitable items,
- features titles and descriptions built using rule-based product attributes,
- updates prices and stock levels in sync with your store data.
What does the Data Octopus product feed make possible in Snapchat Ads?
Product sets tailored to the channel: trending items, new arrivals, and accessible price points.
Focusing budget on products with proven performance in other paid social channels.
Dynamic retargeting restricted strictly to in-stock and profitable products.
Automatic updates to product set composition when product performance or availability changes.
As a result, Snapchat Ads operates on a curated product catalog that has the highest potential for profitable sales among a younger audience.
How does Data Octopus work with this data?
Strategy
Set goals for Snapchat: which products to push and which to hold back.
Segmentation
We segment products by sales, margin and trends before they reach Snapchat.
Feeds
A ready feed for Snapchat updates automatically, with segment labels.
Audience lists
RFM-based customer lists for campaigns in Snapchat.
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Frequently asked questions
What fields must a Snapchat product file include?
A Snapchat product file needs at least an ID, title, description, product link, image link, price and availability. Brand, GTIN/EAN, category, sale price and variants are also recommended. Data Octopus maps these fields automatically to the Snapchat specification and adds extra fields with segmentation.
Which format should a Snapchat feed use: XML, CSV or Google Sheets?
The most reliable option is an XML or CSV file at a fixed URL that Snapchat fetches automatically. Data Octopus generates the feed in the format Snapchat requires, so there are no manual store exports or spreadsheets to maintain.
How do I optimise a Snapchat product feed to improve campaign results?
The biggest gain comes from combining product data with sales and margin data. In practice: rule-based titles and descriptions, correct GTINs and categories, up-to-date prices and stock, and profitability segments in extra fields. That way the Snapchat budget goes to products that make money.
How do I use custom labels (custom_label) in a Snapchat feed?
Custom labels split your catalogue into groups that can get their own campaigns, budgets and goals. Data Octopus fills them daily with segments such as bestseller, high margin, new, declining or no impressions, so products move between groups in Snapchat on their own.
Why are products rejected in Snapchat and how do I fix it?
The most common causes are outdated price or availability, missing GTIN, a broken image or a title that is too long or incomplete. Data Octopus validates the feed before sending it to Snapchat, fills missing fields with rules and refreshes prices and stock several times a day.
How often should a Snapchat product feed be updated?
As often as prices and stock change in your store, which in practice means several times a day. Data Octopus updates the Snapchat feed automatically, together with segments based on the latest sales data.
How do I prepare a Snapchat feed for several countries and currencies?
Each market needs its own feed with the right language, currency and prices. Data Octopus builds Snapchat feeds for many markets from one data model, with separate segmentation for each country.
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