Product feed for FAVI
Generate and auto-update a product feed (XML file) for FAVI. Data Octopus combines product data with sales and margin, keeps prices, availability and shipping costs up to date and sends a ready product file to FAVI.
What is FAVI?
FAVI is a furniture and home decor search and comparison platform operating across multiple European markets, including Poland, Czechia, Slovakia, Germany, and Romania. It showcases products from numerous retailers in a unified catalog with filters for style, color, material, and dimensions, with stores paying for redirected traffic.
Why does FAVI need a good product feed?
FAVI shoppers look for furniture suited to a specific interior, making parameter accuracy just as critical as price. Feed quality determines:
whether a product is mapped to the correct category and surfaces in filter results,
whether dimensions, material, and color attributes are complete and accurate,
whether paid traffic is directed toward products that sell profitably in a given market.
How is the Data Octopus product feed better than a standard one?
Data Octopus feed
Data Octopus unifies data from the product feed, GA4, Google Ads, Meta Ads, the e-commerce platform, and margin and purchase cost data into a single model at the product and variant level. The feed for FAVI:
- complies fully with FAVI specifications, providing a complete set of product attributes for each market,
- features titles and descriptions built using rules based on product attributes,
- includes only products that meet profitability and availability thresholds,
- updates prices and inventory levels in sync with store data.
What does the Data Octopus product feed make possible in FAVI?
Dedicated product selections for individual markets, tailored to profitability after shipping costs.
Focusing traffic on high-margin products and trending items.
Excluding products with low stock levels or long delivery times.
Limiting traffic to products that generate clicks without sales.
As a result, FAVI drives furniture sales across multiple markets with a product catalog that remains profitable in every country.
How does Data Octopus work with this data?
Strategy
Set goals for FAVI: which products to push and which to hold back.
Segmentation
We segment products by sales, margin and trends before they reach FAVI.
Feeds
A ready feed for FAVI updates automatically, with segment labels.
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Frequently asked questions
What fields must a FAVI product file include?
A FAVI product file needs at least an ID, title, description, product link, image link, price and availability. Brand, GTIN/EAN, category, sale price and variants are also recommended. Data Octopus maps these fields automatically to the FAVI specification and adds extra fields with segmentation.
Which format should a FAVI feed use: XML, CSV or Google Sheets?
The most reliable option is an XML or CSV file at a fixed URL that FAVI fetches automatically. Data Octopus generates the feed in the format FAVI requires, so there are no manual store exports or spreadsheets to maintain.
How do I optimise a FAVI product feed to improve campaign results?
The biggest gain comes from combining product data with sales and margin data. In practice: rule-based titles and descriptions, correct GTINs and categories, up-to-date prices and stock, and profitability segments in extra fields. That way the FAVI budget goes to products that make money.
How do I use custom labels (custom_label) in a FAVI feed?
Custom labels split your catalogue into groups that can get their own campaigns, budgets and goals. Data Octopus fills them daily with segments such as bestseller, high margin, new, declining or no impressions, so products move between groups in FAVI on their own.
Why are products rejected in FAVI and how do I fix it?
The most common causes are outdated price or availability, missing GTIN, a broken image or a title that is too long or incomplete. Data Octopus validates the feed before sending it to FAVI, fills missing fields with rules and refreshes prices and stock several times a day.
How often should a FAVI product feed be updated?
As often as prices and stock change in your store, which in practice means several times a day. Data Octopus updates the FAVI feed automatically, together with segments based on the latest sales data.
How do I prepare a FAVI feed for several countries and currencies?
Each market needs its own feed with the right language, currency and prices. Data Octopus builds FAVI feeds for many markets from one data model, with separate segmentation for each country.
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