Product feed for Zboží
Generate and auto-update a product feed (XML file) for Zboží. Data Octopus combines product data with sales and margin, keeps prices, availability and shipping costs up to date and sends a ready product file to Zboží.
What is Zboží.cz?
Zboží.cz is a price comparison engine owned by Seznam and one of the two largest comparison platforms in the Czech Republic. Offers from Zboží.cz also appear in Seznam search results, with merchants paying for clicks on their listings.
Why does Zboží.cz need a good product feed?
Zboží.cz combines traffic from the comparison platform and the Seznam search engine, meaning a single feed impacts visibility in two places. Feed quality determines:
whether an offer is correctly matched to a product listing in the comparison engine,
whether price, availability, and delivery times are up to date,
whether paid clicks are directed to products that generate profit.
How is the Data Octopus product feed better than a standard one?
Data Octopus feed
Data Octopus combines data from product feeds, GA4, Google Ads, Meta Ads, your e-commerce platform, as well as margin and cost-of-goods-sold data into a single model at the product and variant level. The feed for Zboží.cz:
- complies with Zboží.cz specifications and the standards of the Czech market,
- includes only products that meet profitability and availability criteria,
- factors in margins, profit, and shipping costs,
- updates prices and inventory in sync with store data.
What does the Data Octopus product feed make possible in Zboží.cz?
Sending only products to the comparison engine where the cost-per-click is offset by the margin.
Increasing bids on high-margin products with proven demand.
Excluding products generating traffic without sales.
Maintaining a coherent product strategy aligned with campaigns on Sklik, Heureka, and Google Ads.
As a result, Zboží.cz delivers traffic to products that the store sells profitably in the Czech Republic.
How does Data Octopus work with this data?
Strategy
Set goals for Zboží: which products to push and which to hold back.
Segmentation
We segment products by sales, margin and trends before they reach Zboží.
Feeds
A ready feed for Zboží updates automatically, with segment labels.
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Frequently asked questions
What fields must a Zboží product file include?
A Zboží product file needs at least an ID, title, description, product link, image link, price and availability. Brand, GTIN/EAN, category, sale price and variants are also recommended. Data Octopus maps these fields automatically to the Zboží specification and adds extra fields with segmentation.
Which format should a Zboží feed use: XML, CSV or Google Sheets?
The most reliable option is an XML or CSV file at a fixed URL that Zboží fetches automatically. Data Octopus generates the feed in the format Zboží requires, so there are no manual store exports or spreadsheets to maintain.
How do I optimise a Zboží product feed to improve campaign results?
The biggest gain comes from combining product data with sales and margin data. In practice: rule-based titles and descriptions, correct GTINs and categories, up-to-date prices and stock, and profitability segments in extra fields. That way the Zboží budget goes to products that make money.
How do I use custom labels (custom_label) in a Zboží feed?
Custom labels split your catalogue into groups that can get their own campaigns, budgets and goals. Data Octopus fills them daily with segments such as bestseller, high margin, new, declining or no impressions, so products move between groups in Zboží on their own.
Why are products rejected in Zboží and how do I fix it?
The most common causes are outdated price or availability, missing GTIN, a broken image or a title that is too long or incomplete. Data Octopus validates the feed before sending it to Zboží, fills missing fields with rules and refreshes prices and stock several times a day.
How often should a Zboží product feed be updated?
As often as prices and stock change in your store, which in practice means several times a day. Data Octopus updates the Zboží feed automatically, together with segments based on the latest sales data.
How do I prepare a Zboží feed for several countries and currencies?
Each market needs its own feed with the right language, currency and prices. Data Octopus builds Zboží feeds for many markets from one data model, with separate segmentation for each country.
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